A memorable advertising campaign is a successful campaign…
⸺ Client Request
- The mayor of Pageo had a goal, which was to make Pageo a well-known tourist destination, not only for its culture, tradition, natural beauty, and mountainous landscape, but also for what lies on the other side of the mountain of Pageo. Yes, we are talking about the best beaches in northern Greece.
⸺ What we did
- After laying out our brand’s marketing plan, we designed a strong visual identity for the three partitions of the municipality, which would be responsible for seeing the campaign through to its success. So, the logos of “Visit Pageo”, “Discover Pageo”, and Pageo Municipality were created, along with their websites and social media.
- We created an advertising campaign consisting of captivating content that combined both sides of the mountain (high and low), for outdoor advertising such as billboards for airports and train stations, as well as videos for social media and television.
- We also created a series of souvenirs and merchandise with the slogan Visit Pageo, the other side of the mountain.
